I write this story from one of countless cafes in Seongsu, a hip area that’s been referred to as “the Brooklyn of Seoul.” ...

Trinity Leeds has welcomed two new Korean brands - from skincare sensations to street food favourites – bringing fresh energy to the centre.

James Kim’s Los Angeles-based cannabis company grew from a scrappy startup in 2017 to a legal unicorn worth $1.5 billion.

Stray Kids’ Felix became the first and only celebrity to be highlighted in a case study by Lefty Korea. The data-driven report reviewed his brand collaborations from 2023 to 2025.

Fashion brands offering affordable, functional clothing are gaining momentum in South Korea, reshaping the country’s apparel ...

Content creator Grace Lewis showcases her Korean parents enjoying both new and traditional foods on social media. The family ...

Dr. Pepper is the most preferred soda brand among teenagers, outpacing Coke and Gatorade. However, energy drinks are the most preferred type of beverage compared to coffee and soda. In terms of food, ...

Kendrick Lamar has been announced as Chanel ‘s latest brand ambassador and face of its eyewear. The American artist, who is ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went ...

Among them was Cui Huiling, a model of the Korean ethnic group from the Yanbian Korean autonomous prefecture in Northeast ...

The fallout for the actor has been swift, with luxury fashion house Prada and popular Korean cosmetics brand Dinto both ending their collaborations with Kim Soo Hyun in the weeks after the scandal ...

This global surge encompasses not only K-beauty but also K-food, K-drama, K-pop, fashion, and entertainment ... products are extremely popular in South Korea.' The biggest different between ...