It benefitted heavily from its simplicity, and more importantly, it took great photos. The new Polaroid Go attempts to repackage a lot of the Now's best elements into a smaller body ...

Upon loading a cartridge and pressing the shutter, rollers advance the blank photograph ... ‘We want this to be a go-to analogue camera for people,’ says Polaroid’s Graham Merrifield, senior technical ...

as well as a few from my Polaroid SX-70 and the Polaroid Go (Gen 2) which I fell in love with last year. Let's dive in and take a look at how I'd build the perfect Polaroid camera. It's no secret ...

Even then the Polaroid rollers and photo ejection system are very different from those in the Fuji, so it involved a workflow in which the cartridge had to be unloaded in a darkroom between shots ...