Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Nike celebrated the Seahawks' Super Bowl 60 win with an ad featuring Marshawn Lynch claiming 'nothing tastes as good as ...

How Terrell “Lucky” John improvised his way to unlikely stardom as the pitchman for TopDog Law.

In a 30-second Nike commercial that aired during the first break after Seattle secured its victory Sunday night inside Levi’s Stadium in Santa Clara, Calif., the camera starts on a close-up on Lynch, ...

The Black Mamba was created for Michael Jordan before Kobe Bryant made it legendary originally appeared on The Sporting News.

After a cautious 2025, when brands either sat out in producing Lunar New Year campaigns or defaulted to shorter, safer formats, 2026 sees a marked return of film. This shift signals a deliberate bet ...

WTA World No. 2 Iga Swiatek is fresh off a strong showing at the Australian Open, where she played well before running into the eventual champion Elena Rybakina. Swiatek struck an optimistic tone ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with ...

The sentiment is echoed by Alex Brown, head of sport and entertainment at WPP Media UK, who says: “Nothing should be planned as a ‘flash in the pan’ association around [the World Cup]. Consumers are ...