A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Brand loyalty can be strong for any company, but for those that have sometimes ... logo was sometimes confused with Pepsi’s. The airline’s new logo is a monochromatic update on the old Taegeuk symbol, ...

Netgear’s VP of product management, Sandeep Harpalani, says backward compatibility is “intrinsic” to Wi-Fi — products that ...

The stunning collapse of the iconic century-old company sent shockwaves through ... Mill creative director Ilya Abulkhavov sketched company logos amid the naming discussions.

Intel is resurrecting the classic “Intel Inside” marketing strategy you may remember from the 90s. The nostalgic branding was ...

Moss works on anywhere from 15 to 30 one-of-one customs at any given time along with an expansive line of in-house designs ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the years.

In the late 1990s, an Ottawa man changed bat technology with the creation of maple bats. Soon, almost every major leaguer ...

The first three designs under the tenure of co-CEOs Kari Voutilainen and Alex Rosenfield will land in June, with a campaign by Ellen von Unwerth on “time well spent.” ...

Beneath the gift shop of the original Hard Rock Cafe, staff members lead daily tours of the Vault, a space the size of a walk ...

After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.