Microsoft has integrated OpenAI's new Sora 2 model into Bing Video Creator, offering all users free access to high-quality AI video generation with audio.

The test itself is run via the Speedtest service from Ookla, with which Microsoft collaborates. In practice, the feature therefore functions as a shortcut to a web-based speed test, not a local tool ...

Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right. This test was spotted by Sachin Patel ...

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.

Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size ...

Microsoft is launching a new program called “Bing For Schools” which offers a tailored Bing search experience by removing the advertisements, and offering enhanced privacy and filtering of search ...

Microsoft has split Windows 11 into two parallel development tracks, creating separate paths for Arm and x86 architectures in an unprecedented move. PCWorld reports that devices running Windows 11 ...

Microsoft stock (NASDAQ: MSFT) is down 15% year-to-date, driven largely by investor anxiety over heavy capital expenditures and a slight deceleration in cloud growth reported in late January. However, ...

Microsoft faces intensifying competition from Amazon and Alphabet in the cloud computing space. Some investors worry that Microsoft's rising infrastructure costs aren't yielding a sufficient return.

WebFX reports Microsoft's Copilot search ads are 25% more effective than traditional search ads, enhancing user experience and engagement.