The macro/micro split is institutionalized in economics ... such as David Hume gave birth to the field at the onset of the Industrial Revolution. Economic theory developed considerably between the ...

These things are called the Micro and Macro parts of the game. Understanding how each champion reacts or counters every other ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...