Insufficient conditioning. Natural hair can be dry and therefore can need a lot of extra moisture. Rinse-out conditioners are great but they won’t do enough on their own, you need a leave-in ...

Sephora has joined the Memorial Day sales fray, offering up to 50 percent off select items from brands such as Fenty Beauty, ...

Nicole Kidman has one big beauty regret. In a video interview for her May 2025 Allure cover, Nicole Kidman reflected on her ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

As summer’s heat intensifies, short hairstyles emerge as the ultimate solution for both comfort and style. From cropped curls ...

If you want to have silky, straight, salon-like hair, then you need to buy a hair straightening brush. Here are our top 8 picks for you.

The Devon Rex is one of the friendliest cat breeds around. Wide-eyed with excitement most of the time, these kitties, which ...

We recruited a panel of over 200 women to test the best products for smoothing frizz, including Redken, John Frieda, Living ...

Bollywood hair game is now following a same template of sleek and straightened hair, devoid of any natural curls or texture.

Nicole Kidman used Virtue’s Un-Frizz Leave-In Hair Treatment. Read a beauty writer’s review of the lightweight styling cream, ...

The Indian market for curly hair care has seen a remarkable growth, expanding from around 75-100 stock keeping units dedicated to curly hair maintenance three to four years ago to over 400-450 ...

Heat-activated polymers within the product help coat your hair cuticle to lock in moisture and keep humidity out, creating a ...