Alica Schmidt, a popular German track star, is at her final training camp in France. Schmidt is putting in all the work before the outdoor competition season starts.

It also enables many Advanced AI use cases such as media mix modeling, propensity models, and more. With these key features, Further's Compass Marketing Intelligence doesn't just help brands run ...

Today’s media planning is more dynamic and data-driven than ever ... the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving technologies ...

Weinberg worked to make Peloton more disciplined about media mix modeling, Stern said on a February earnings call with analysts, while balancing performance marketing with more brand-oriented programs ...

The signal in marketing-mix modeling data is more stable, more reliable, and more measurable. This type of data can be valuable in helping companies understand what variables are driving their ...

Weinberg worked to make Peloton more disciplined about media mix modeling, Stern said on a February earnings call with analysts, while balancing performance marketing with more brand-oriented ...

media mix modeling and advanced attribution to understand the value of every impression. If 2024 was the year of reevaluation, 2025 is the year of reckoning—especially in vendor negotiations.

We list out the brands that report monthly U.S. sales to see if they reveal a trend in EV deliveries. What we found is not ...