Breaking down how incrementality complements multitouch attribution and media mix modeling, and how advances in AI and ML have evolved incrementality measurement beyond A/B testing.

Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting "Paid" and ...

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

And if you have seven figures to spend on technical expertise and a PhD in statistics, digital media-mix modeling is another way to measure your digital-marketing investments. The result is a ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...