Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Ninth-seeded Marlboro plated 11 runs in the bottom of the first inning to open up an early lead over 24th-seeded Jackson Liberty en route to a 14-1 victory in five innings in the first round of ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown obviously reflects Utah's famous geography - specifically the Wasatch ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That doesn't mean we think some spectacular old logos shouldn't get another ...

YEAH, HE’S A WOODWORKING ARTIST. IKE WINTER TELLS US THAT HE DELIVERED ALL 32 LOGOS TO THE NFL TEAM YESTERDAY. AND HE TELLS US THIS IS MORE THAN JUST A DREAM COME TRUE. COMING JUST A COUPLE ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

While you watched DeChambeau golf, you might have wondered something about the logo on his shirt and hat. After all, it doesn't appear to be in line with the sponsors and apparel many of the other ...

Featuring sprawling gas pumps, large bathrooms and a countless array of Beaver-themed merchandise, Buc-ee's has trademarked its cartoon beaver logo and a plethora of retail products. Need a break?

The New York Rangers today unveiled their Centennial Year logo and have announced that the organization’s 100 th year will be celebrated throughout the entirety of the 2025-26 regular season.

The excitement was understandable, as that basket gave Marlboro a 15-point lead with 2:40 remaining in the game, but a good deal of that emotion for the coach was stirred by who notched those put ...

The first 19 seconds didn’t go as planned, but Marlboro-Holmdel will remember the final 44:41 forever. The group wasn’t fazed by allowing a goal in those opening moments and instead focused on ...