Discover how leaders design word-of-mouth strategies by building social currency, triggering daily habits, and leveraging ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

Convenience retailer 7-Eleven is partnering with global media agency UM to help drive its cross-channel media strategy and ...

The Decatur Downtown Development Authority set its priorities during a retreat on May 9, among them was finding ways to retain and recruit businesses.