Despite a soggy forecast, Calgarians made the most of the Victoria Day long weekend with the seasonal reopening of popular ...

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

Marketing agency owners should decide whether they should move to the top or bottom layer of the cake. In my view, the days of being in the middle are numbered.

Ferrari proved that hybrid sports cars can still be soulful with the 296 GTB, so could Alfa apply a similar strategy to their ...

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

Omnichannel marketing has become dogma among modern marketers. But omnichannel can get a little shaky sometimes — particularly when campaigns underperform.

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

President Donald Trump on Monday signed into law the Take It Down Act, a measure that imposes penalties for online sexual ...

It is no secret that China has weaponized control of the world’s mineral supply chains. We’ve already seen this when both the ...

Sumney's specialty is New Testament Pauline Studies and his topic for Bible school is "Wealth in the New Testament." ...