U.S. health officials are pushing to get artificial colors out of the nation's food supply. Sensient Technologies Corp. is ...

According to health experts, the color of an apple can determine its nutritional benefits, with different varieties addressing specific health needs.

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue ...

Butter yellow is arguably the biggest colour trend of not just last year but this year, too, and its pastel, buttery hue lends itself perfectly to spring/summer dressing. From waistcoats to midi ...

Apple has stuck to muted colors for its recent iPhone "Pro" models made from titanium, and it offered a new Desert Titanium color for the iPhone 16 Pro, which also comes in Natural Titanium ...

And Section Yellow aims to change that. ‘I’m not alone.’ John Plageman, the founder of the group, got the idea when he was making plans to go to his first Phish concert after starting his re ...

The U.S. Food and Drug Administration (FDA) announced a plan to discontinue eight petroleum-based synthetic food dyes from the country’s food supply soon. The food dyes that will be phased out ...

Yellow, yellow, and yellow cardigans with pearl buttons and rib stitch sleeves. What exactly brings the appeal of yellow—alongside Barbie Pink (2023) and Brat Green (2024)—that will paint our spring ...