The post Kawaii Mini Collectibles: How Tween Girls Are Driving the Global ‘Cute’ Craze appeared first on Fun Mamma SA.

and includes interviews and hundreds of photos showing how kawaii characters such as cute animals and girls appear pretty much everywhere in Japan. Despite the light subject matter, the authors ...

Elegantly dressed and opulently coiffured, four girls sit around a table eating ... are devotees of kawaii fashion. Their signature style, known as “Lolita”, hails from the Tokyo youth-culture ...