Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Anchored by the Stockholm Furniture Fair, the city's design week was abuzz with innovative sustainable designs with international appeal.

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

2.2. The Respondents were represented by Advocate Brand SC and Advocate Granova. 2.3. The matter was heard by you on 23 January this year and judgment was reserved. 3. The issues during the hearing ...