Matcha may have become the poster child for wellness drinks, but it’s far from the only star in Japan’s beverage arsenal. In ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

RTD and sachet tea brands highlighted fruity and herbal flavor combinations, vibrant packaging and tradition during the Natural Products Expo West show. Tea’s consumption is steeped in centuries ...

Lemon tea can boost immunity due to its high vitamin C content, improve digestion, and has the potential for weight management. It also acts as a natural detoxifier and can help with skin health.

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

As Japan’s largest green tea company, it has more than 5,000 employees worldwide. Now, with World Series champion and Dodgers All-Star Shohei Ohtani as its new spokesperson, ...

Japanese tea practice, chanoyu, centers on the appreciation of tea utensils used to prepare and consume powdered green tea, called matcha.Chanoyu elevates these utensils, which include ceramic tea ...