Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Meta CEO Mark Zuckerberg recently confirmed that the U.S. tech giant will add premium plans to its recently launched AI ...

Amazon is investing heavily in AI in order to ensure the growth of its AWS business continues to accelerate, President and ...

Of all Amazon's business, the one that saw the strongest growth from last year was advertising services, at 17.7% to $13.92 billion. The next fastest grower was AWS at 16.9% to $29.27 billion, ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

The U.S. Federal Government currently spends twice as much on contractors as on employees. Private contractors underlie ...

("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top ...

Context: The advertisement came from a marketing campaign for Back Market ... internet users shared pictures of what appeared to be a subway ad for refurbished iPhones featuring a tagline reading ...

Its budget for the year was $3.3 million. So far, the city-run service has $2.5 million in revenue and expenditures totaling $2.3 million in the current fiscal year. Sullivan said the agency is ...

The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1413 ET – Gold had another record day, with the front-month contract ...

‘To me the most important part of advertising is to be noticed, and it doesn’t take a brilliant strategy to do that’ Marketing and advertising is about likelihoods and probabiliti ...

Finding the right IT-managed service provider can feel like finding a needle in a haystack. Businesses often struggle to pick one that meets their needs without overspending. The wrong choice ...