Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Meta CEO Mark Zuckerberg recently confirmed that the U.S. tech giant will add premium plans to its recently launched AI ...

Amazon is investing heavily in AI in order to ensure the growth of its AWS business continues to accelerate, President and ...

Of all Amazon's business, the one that saw the strongest growth from last year was advertising services, at 17.7% to $13.92 billion. The next fastest grower was AWS at 16.9% to $29.27 billion, ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

The U.S. Federal Government currently spends twice as much on contractors as on employees. Private contractors underlie ...

("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top ...