Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

L-cones (long-wavelength sensitive): These detect red light.

Sunscreen use is crucial for protecting children from harmful UV radiation, but experts stress the importance of also using ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...