Opinion
The private listings war is escalating. Here’s the compromise that could save our industry.
Howard Hanna launches HannaList as brokerages expand private networks, this column proposes three steps for portals and MLSs to limit harm.
CEO Hoby Hanna believes the new HannaList initiative, which he says will abide by MLS rules, offers sellers a chance to build momentum prior to a public launch.
Howard Hanna debuts HannaList in April in Ohio and Pittsburgh, offering an early access phase alligned with local MLS rules.
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