From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

For 21-year-old Annabelle Barone, training a virtual dragon is an experience she’ll remember. “It just makes me want to see [the new movie] even more,” said Barone, who plans to see the film ...

After the incredible first weekend of Minecraft in theaters, many are asking if a Roblox Movie might be next in line.

A schoolgirl from Fife is starring in the world’s first feature-length ‘gamer movie’ this Easter as Roblox hits the big screen in Vue Cinemas.