News

University of Texas athletics makes history with new sponsorship logo

AUSTIN, Texas — Fans at Darrell K. Royal-Texas Memorial Stadium (DKR) will soon see a new logo on the field, thanks to a ...

Schools use field logos, higher concession prices and more to pay for the new era in college sports

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...