He's gone from wearing hoodies and jeans to wearing gold ... In April, he debuted a chain necklace with his outfits, and the internet ate it up — Zuckerberg got the meme treatment and comments ...

Cospa will also sell these hoodies referencing the story's location and main organization. The necklaces cost 9,000 yen ($75) each and go on sale on October 23 on the shopping network Rakuten.