News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Blavity on MSN18h
HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
WUNC17h
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
WUNC17h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
Bureau of Meteorology17h
Sydney Forecast
Partly cloudy. Medium chance of showers, becoming less likely in the evening. The chance of a thunderstorm in the outer west in the late afternoon and evening. Light winds becoming south to ...