Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

Google has launched AI Max, offering advertisers enhanced AI-powered features for Search campaigns, including smarter query ...

Google’s Performance Max ads are designed to drive conversion, with Google’s automated system working to optimize ad performance in real-time, and across channels, using Smart ...

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced ... use of color and font in YouTube videos and display ads. First seen. PPC expert Dario Zannoni ...