Google launches no-code Scenario Planner built on Meridian MMM

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Content scoring tools work, but only for the first gate in Google’s pipeline

Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

G-Stacker Gets Google-Approved AI Application Status, Launches Beta Platform for Automated Business Entity Verification

Platform addresses growing "Entity Contamination" problem affecting small business visibility in AI-driven search ...

7 AI coding techniques that quietly make you elite

7 AI coding techniques that quietly make you elite ...
MediaPost

Google Adds No-Code Tool To Its Marketing-Mix Model Platform

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Hans Vestberg, Former Verizon Chairman and CEO, Joins Digipower X As Senior Advisor

This news release constitutes a "designated news release" for the purposes of the Company's amended and restated ...
Opinion

How to remove AI Overviews from Google Search: 4 easy ways

Sign into your Google account, go to Search Labs, and select the Web Guide experiment. Click the "Try the new AI-organized web results" toggle on Web Guide to enable the experience. You'll then see ...