The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

Advertisers can benefit from curated pre-screen exclusion lists across Google’s Search Partner Network Inventor.

ads and keywords. As per Google, advertisers like L'Oréal and MyConnect have incorporated AI Max in their search campaigns and are seeing stronger results. L'Oréal saw incremental performance by ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch ...

The tool helps advertisers filter unsuitable sites in Google’s Search Partner Network using industry-standard controls ...