Costco has mastered the impulse buy. Shoppers pop in for eggs or rotisserie chicken only to wheel out baskets piled higher than a tractor trailer.

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And those impulse buys are a vital part of Costco’s business. Non-food sales are about 25% of the company’s total revenue. “They are also higher margin than food,” Saunders said.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...