For example, LinkedIn says it has more than 199 ... LinkedIn’s new Companies feature in Campaign Manager is designed to provide B2B marketers with deeper insights into account-based marketing (ABM) ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.

Google is updating the Ads Transparency policy to include the display of additional information about the entity that pays for the ads. This update will take place in two phases.

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

As it turns out, Google is now planning to display ads within conversations with AI chatbots in a bid to maintain its position in the digital advertising space, according to a report from Bloomberg.

LinkedIn will begin sharing advertising revenue with creators for the first time, as video content boosts the amount of time people spend on the site. While influencers like MrBeast and PewDiePie ...