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MarTech on MSN8mon
The small B2B marketing team’s guide to ABM
If resources allow, a multi-channel strategy is highly effective for B2B ABM, incorporating LinkedIn Ads, Google Ads and ...
Marketing10mon
Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers ...
Marketing5y
ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating)
As with all good relationships, though, longevity requires attention, support, and commitment. In B2B marketing, ABM is the vehicle that drives attention, support, and commitment to make long-term ...