After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip Primer—and honestly, we’re not complaining. Retailing for $11, the 1200mL ...

BEAUTY fans are going wild for a primer which is so popular it’s sold out ten times and had a waiting list of more than 100,000 people. Elf’s Poreless Putty Primer is finally back in stock after ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

*If you click on a link in this article, we may earn affiliate revenue. AMAZON shoppers have gone wild for a primer that instantly smooths the appearance of skin for a poreless look. One customer ...

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. BEAUTY fans raved about a cult-favorite primer ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...