After nearly a year of anticipation, Boss has taken the wraps off its inaugural collection codesigned by David Beckham. The German company signed ... chief executive officer of Hugo Boss. “We have ...

The soccer legend appeared in the new Hugo Boss campaign on Jan. 30, marking his return to bodywear after 10 years David Beckham's underwear campaign led to an awkward family moment. The former ...

Today, Beckham revealed he trained for 14 weeks prior to the ad, cutting out "good food and wine" from his diet. "I hung my pants up when I did my last commercial 10 years ago and never thought I ...

In a new statement, Hugo Boss CEO Daniel Grieder explained why the sports star was chosen to partner with the brand. "David Beckham is a true global icon in both sports and fashion," he said.

David Beckham recently launched a new campaign with Hugo Boss, and Victoria is the founder of a fashion and cosmetics line Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been ...

When David Beckham put pen to paper on a creative partnership with BOSS in 2024, he was confident that the details had been hammered out. This was to be a long-term project built on genuine ...

(The capsule was preceded by Beckham’s Boss One bodywear campaign, which, when it dropped in January, featured images so steamy that they inspired David ... electric live events, GQ meets ...

After nearly a year of anticipation, Boss has taken the wraps off its inaugural collection codesigned by David Beckham ... chief executive officer of Hugo Boss. "We have been very much looking ...