When conducting a SWOT analysis, the first step is to identify your internal strengths. These are the unique advantages and capabilities that set your business apart from the competition.

It’s more important than ever for business owners to establish a plan while staying flexible, Bank of America’s Tyrone Noel and Norfolk business owner Steve Williams write in a guest ...

A SWOT analysis is an overall evaluation of a company's strengths ... and significant micro-economic actors (e.g., customers, competitors, distributors, and suppliers) that affect its ability to make ...

Whether or not you're in the process of creating a business plan, a SWOT analysis can be a beneficial tool to assess your business or organization. Have you come up with a business idea but want ...

A SWOT analysis can be carried out for different ideas and displayed in a matrix as seen in the diagram. Identifying strengths, weaknesses, opportunities and threats can also help decide on the ...