A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Here are colorful homes, each with distinctly different looks, along with design tips other homeowners can incorporate into ...

Each participant had three cone cells “S,” “L” and “M,” which are sensitive to wavelengths of blue, red and green. Using a laser to stimulate M cone cells, which are sensitive to wavelengths of green, ...

Eight petroleum-based synthetic food dyes must be phased out of the American food supply and medications within the next year ...

While it does not fully capture the colour, the researchers shared an image of a turquoise square to give a sense of the hue: However, they stressed that the colour could only be experienced ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Three typical cases of addressing formalism were publicly reported by Chinese disciplinary authorities on Saturday, with ...

Named Olo, this dazzling new hue is said to be so vivid and saturated that even the closest digital approximation — an intense turquoise square ... The colour, described as an incredibly ...