Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Dr. Ho Seong Jang and colleagues at the Extreme Materials Research Center at the Korea Institute of Science and Technology ...

Iris tattooing and implants can give you a whole new look, but experts urge caution due to complication risks.

In the garden of a hotel in northern Madagascar, a “large” creature with “slit-like” ear openings perched on a tree. Its ...

HOKA just dropped a new color for their Arahi 7 stability shoe. The new color is “Frost”, and yes, it’s as fresh and cool as ...

The Samsung Galaxy S25 Ultra is amazing, but it is also very expensive. Take advantage of these deals whenever you can!

South Africa’s winemakers of colour are changing the country’s viticulture, creating a crop of bold new brands.

A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...

The best method that we have for defining color is by using math. Specifically, mind-boggling mathematical models called ...

Immersive color-coded spaces, exclusive suites and flexible workspaces will make their mark ...

HOKA just dropped a fresh colorway for their fan-favorite Gaviota 5. The latest release, Anchor/Grapefruit, offers a bold yet ...

The Academy of Motion Picture Arts and Sciences used the occasion of the annual NAB Show in Las Vegas to announce the ...