The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

We recently published a list of 12 Best Cosmetics Stocks to Buy for 2025. In this article, we are going to take a look at ...

According to Grand View Research, the global cosmetics industry has a market size of around $295.95 billion as of 2023. It is expected to grow at a compound annual growth rate of 6.1% between 2024 and ...

Dewy makeup that has a next-level shine is the perfect way to stand out amid the desert crowd. Take a note from Leah Kateb, who looks so deliciously hydrated and radiant, it’s like her ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available ...

Music festivals are the perfect time to think outside-the-box when it comes to hair and makeup looks. Whether you’re going for a laid-back flower-infused breezy look or a neon-coated color ...

The couple even performed a special country Christmas duet and dressed up together ... I don’t know whether it’s a fairy or an elf” — and a medieval chess set. The couple from Season ...

In 2019, e.l.f. Cosmetics executed a brand recharge to overcome revenue stagnation. The goal was to reinvigorate the brand by reconnecting with consumers in bold and exciting ways. We identified ...

In this heartfelt wildlife documentary, a volunteer conservationist and an endangered critter develop a parent-child connection. By Jeannette Catsoulis The film “1-800-ON-HER-OWN” follows the ...

“Like a filter in real life! Influenced by an influencer to give this a try. I love elf makeup usually, and this is my favorite purchase by far. This is the prettiest foundation I own. The color is ...

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