An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

You’ve no doubt removed countless stickers from fruits and vegetables over the decades. Have you ever stopped to wonder what ...

In Michigan, however, people wear Carhartt jackets like sports jerseys. Ford Motor Co.'s blue oval appears on hats, t-shirts ...

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...