Start with eBay. We keyed Boyds plush bears there and found 6,257 for sale. Moving to resin bears, we found 937 listed. Clicking on completed sales, we saw plush bears that sold for $3.99 to $61.50.

Under the agreement, Boyds will serve as the creator of plush Coca-Cola (R) Polar Bears for specialty channels. The Coca-Cola (R) Polar Bear by Boyds will debut this fall.