Instead, they seek immersion; deep, personal experiences that blur the line between observer and participant.

A tourist enjoys a helicopter tour in Sanya, south China's Hainan Province, May 3, 2025. (Xinhua/Guo Cheng)BEIJING, May 7 ...

Fliggy, a leading online travel services platform and a wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988), ...

This year's five-day May Day holiday, which concluded on Monday, highlighted a clear shift: more and more Chinese travelers are moving beyond traditional sightseeing. Instead, they are seeking ...

"We will organize more trade-in programs during key holidays like May Day to spur consumption. With the continued implementation of consumption-boosting policies, the market is expected to maintain ...

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