This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

Good Boy Vodka, a liquor brand that former PGA Tour star John Daly has partnered with, recently announced an exciting merchandise line. One of Daly's business ventures, Good Boy Vodka shared a ...

John Daly partnered with Good Boy Vodka in early 2023. The legendary golfer wanted to introduce fans to some of his great drinks, such as the John Daly Cocktail. Good Boy Vodka recently took to ...

ALDI fans are racing to get their hands on a brand new Ballycastle liqueur – and it’s already ... it offers a massive saving compared to Baileys, which can sell for as much as £17 elsewhere.

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

PRICEWATERHOUSECOOPERS (PwC) has unveiled a refreshed brand positioning and identity, emphasizing its commitment to harnessing technology to better support clients worldwide. The new brand positioning ...

Neither country star Bailey Zimmerman nor rap hitmaker BigXthaPlug ... with the song debuting atop the Streaming Songs chart this week. Related Sabrina Carpenter, Hozier, Doja Cat, Luke Combs ...

Magnum’s provenance and credentials allowed the brand to gain market momentum and secure its position as the only scotch malt whisky cream liqueur available in Canada in under a year.

Aoife McNamara’s latest collection has just launched, embracing the colour of the season — buttermilk yellow. ‘Otherland’ is pitched as a dream woven from the ancient whispers of Irish ...

Denise Lee Yohn (brand expert) called it the “-er position". It relegates a brand to a subordinate status bound to use another brand as a reference point. If a brand spotlights its comparative ...

In the highly competitive premium robotic pool cleaning segment (products above $1,400), Beatbot has emerged as the #1 brand in less than two years since its launch. Its rapid ascent has disrupted ...

“We will strengthen Makarem's position as the leading Saudi brand in Makkah and Madinah, ensuring it remains the first choice for pilgrims and Umrah performers, by offering a spiritual ...