This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

PRICEWATERHOUSECOOPERS (PwC) has unveiled a refreshed brand positioning and identity, emphasizing its commitment to harnessing technology to better support clients worldwide. The new brand positioning ...

In the highly competitive premium robotic pool cleaning segment (products above $1,400), Beatbot has emerged as the #1 brand in less than two years since its launch. Its rapid ascent has disrupted ...

BERLIN, May 6, 2025 /PRNewswire/ -- Beatbot, a global leader in cutting-edge robotic pool cleaning technology, announced record-breaking growth in the US and European markets today, reinforcing ...

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand elasticity. If you ...

They'll be aiming for their fifth Number 1 on the Official Albums Chart, but they face some stiff competition. Very much in contention are enigmatic metal band Sleep Token, who scored a major ...

and who is winning some of those key position battles after spring practice and the transfer portal window? We break that down and more in our post-spring defensive depth chart below. As always ...

Investors' tariff jitters have returned to the forefront this week, as President Trump hinted at more fronts in his trade war while companies flag the emerging effects of the duties to their ...