marketing and research experience for leading brands. What makes back-to-school shoppers tick, and how can brands increase their reach? Back-to-school shopping just a few years ago consisted of ...

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. Back-to-school shopping typically marks an uptick in ...

For American Eagle, making the most of the back-to-school season means marketing directly to its target Gen Z audience, a strategy observant of the fact that the cohort can make independent ...

retailers are already planning their back-to-school initiatives. As they start planning their marketing campaigns and sales, retailers should keep personalization and localization top-of-mind. After ...

Amazon today (July 18) launched its 2024 back-to-school marketing campaign in addition to announcing the return of its “Dorm Roomz” video series timed to the off-to-college season, per details shared ...

Gap partnered with “Recess Therapy,” a popular web series known for conducting candid interviews with children, to create playful video content promoting its clothing for the back-to-school season, ...

Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it’s never too early to plan your back-to-school marketing.

You still have time to make your back-to-school marketing investment work harder by: seeking mom beyond her phone, inspiring her through friends and family with a brand that is personal and easy ...