It’s almost always the wrong solution to a much bigger problem. Back in 2023, when Warner Bros. Discovery dropped the “HBO” from HBO Max and renamed the service simply “Max,” I wrote ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

I don't have access to Warner Bros. Discovery's internal data, but I imagine it hasn't been a success, seeing as the company is now bringing back HBO Max from the dead. It's true: Warner Bros.

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

It's a momentous week for Warner Bros. Discovery. The first official trailer for "Superman," the movie that will make or break the viability of a revamped DC Universe (no pressure) dropped.

Warner Bros. Discovery announced what at least a few ... After just 79 days of consumer protests and backlash, the company brought back the original as "Coca-Cola Classic." The lesson?

Warner Bros. Discovery has decided its streaming service ... The company announced Wednesday that the service will go back to being called HBO Max starting this summer. In a statement, WBD said ...

But now, Warner Bros. Discovery is rebranding its streaming ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth ...