One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

State of B2B Pipeline Growth” survey found why top-performing marketing teams excel and the biggest challenges facing B2B marketers.

Data does not match the required definitions The more advanced B2B marketing software dashboards are designed with default definitions in mind. If your business definitions differ, then your ...

If you’re not devoting dedicated time each week to generating leads, then your pipeline will inevitably dry up. Block off specific hours for marketing and sales tasks—whether it’s writing ...

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and ...

With over 10 years’ experience of B2B technology sales and marketing ... At Apttus, Gemma was closely aligned to the sales team; she oversaw a team that delivered 117% of their pipeline goals and a ...