Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

This bag looks exactly like Jennifer Lopez's $43,000 Hermès Birkin Bag, and this one includes a clutch — see the purse here!

Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...

If you’re “wirkin” to save up the money for a BIRKIN bag, you may be waiting a long time. And it may be just as hard to get ...

This affordable bag from Walmart looks suspiciously similar to the iconic Hermès Birkin bags that easily cost more than ...

Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and instantly became one of the hottest bags to snag online. As clips of the Wirkin made its rounds ...

Only the best for the best. On Tuesday, Simone Biles revealed that she purchased a light brown Hermès Birkin bag, captioning the Instagram Story, “treated myself to a new lil bby while in new ...

The Hermes Birkin is widely considered the holy grail of luxury handbags. Known for its craftsmanship, exclusivity, and timeless appeal, the Birkin is a symbol of status and luxury. It is ...

The Birkin bag, known for its luxury and exclusivity, was born from a chance encounter between Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight. Jane's practical handbag ideas inspired ...

What a difference a month makes. Last month, in the middle of the holiday season, the world’s biggest retailer, Walmart rolled out two online collections, the KAMUGO & the Aidrani, which were ...