Physical book sales in the U.S. have generally trended ... M.M.LaFleur’s director of brand and integrated marketing. “When we ...

Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

All of Tony Prehn's career of more than 25 years has been spent at Lintas, now Lowe & Partners, making him a rarity in the job-hopping world of advertising. He is credited with setting up what is now ...

He is the author of Marketing Management, one of the most widely used marketing books in graduate business schools worldwide, and numerous other books and articles. Kotler is renowned for pioneering ...

The latest instalment in Taschen’s series of books of US print ads focuses on the first ten years of the 2000s and highlights ...

The Four Fs of Citizen Marketing One of the strengths of the book Citizen Marketers, besides explaining the concept, is the book's ability to detail, for the first time, the types of citizen marketers ...