Independent ad agency TRP has been appointed by Urban Ethos to lead brand strategy, creative and media, as the kitchenware brand looks to accelerate growth and increase category recognition.

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

While advocacy groups have used ads to challenge public policy or spotlight social ills, these spots mark a new take by focusing on a federal agency.

The two companies have been publicly taking jabs at each other as they contend in the race to dominate AI.

Zero-alcohol drink advertising may not be as harmless as it seems, with new Flinders University research showing it could increase teenagers' interest in drinking full-strength alcohol.

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

On the heels of layoffs, Equalpride CEO Mark Berryhill says, “Adding the ‘Them’ brand accelerates our mission and expands the ways we can champion LGBTQ+ voices year‑round.” ...

There are now tons of gadgets and accessories designed to fit seamlessly into the Apple design ethos and your house.

When we persuade, we want to change opinions and behaviors in our favor. We also want to build positive feelings and relationships too. Research shows the best ways to do both!