We’re already seeing brands take advantage of the new month as an Easter-themed pair of kicks arrives in this weeks lineup of launches from the likes of adidas ... Kobe Bryant x Nike Air Force 1 ...

GOAT takes a closer look at this year's greatest slide silhouettes, spurred by an increase of +72% in search interest.

Born in the same era as the OG adidas Kobe, it features a chunky design. The Kobe is also set to return in 2025 as the adidas ...

Sonny Vaccaro, who signed up stars like Michael Jordan and Kobe Bryant, tells all about his careers at Nike, Adidas and Reebok ...

Basketball isn’t just a game of points — it’s a choreography of hard stops, vertical takeoffs, and pivots so sharp they could ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype they’ve created failed to have any ...

With the No. 11 pick, which they got in a trade with the Lynx on Sunday, they selected point guard Hailey Van Lith from TCU — ...

Allen Iverson? Reebok. Kobe? Adidas … then Nike. LeBron James? Nike. Steph Curry? Under Armour. LaMelo Ball? Puma. And was Vince Carter really wearing And 1 during the dunk contest?! It got so ...

Actor and Texas native Rico Rodriguez said he is and will forever be a sneakerhead, which led to him starring in animated ...

The Adidas AE 1 quickly became the most popular and unique basketball sneaker on the market at the time of its release and ...

A jersey photo-matched to seven games in Kobe Bryant’s 1996-97 rookie season for the Los Angeles Lakers — including his ...