Sportswear maker Adidas AG on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.

Adidas told the office in a Monday filing that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark.

Adidas is withdrawing its request that the U.S. Trademark Office reject an application by Black Lives Matter to trademark a design featuring three parallel stripes. The request, filed Monday ...

Adidas to ‘withdraw its opposition’ to Black Lives Matter using three-stripe design Quick change in stance prompted by worry that objection could be seen as criticism of racial justice activism ...

Topline Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the ...

Patrick paired the vintage-inspired tee with distressed black jeans and a pair of red Adidas Pharrell x Samba Human Race sneakers (from $98). The NFL star accessorized with a Chiefs cap also from ...

Adidas had told the US Trademark Office that Black Lives Matter's design so closely resembled its iconic three-stripe trademark that it was likely to cause confusion and consumers may believe the ...

Adidas told the office in a Monday (March 27) filing that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark.

Adidas had filed an opposition on Monday to the Black Lives Matter's trademark application for a yellow-stripe design The company backed down from its opposition on Tuesday without giving a reason ...

Adidas told the office in a Monday filing that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark.