Rage-baiting — posting infuriating content to social media to attract attention and engagement — has been making headlines in recent years because it’s, well, enraging. And baiting followers into leaving millions of angry comments on videos designed to upset them is making influencers, especially those on TikTok, six-figure profits.

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.

Recent data reveals that 1 in 5 Gen Zers are actively using social media sites to land jobs. NBC’s Savannah Sellers chats with several young professionals who have found jobs through social media, whether through being recognized for creative content they’ve posted,

TikTok stars Campbell ‘Pookie’ Puckett and Jett Puckett offered updates following her recent surgery to remove pre-cancer

Research suggests that TikTok pushes content favoring the Chinese Government and is skewing opinions of users by doing so

I was worried about the TikTok ban in the US because my daughter is a heavy user. During a trip to India, where the app is banned, she learned something.

TikTok could be banned in the United States on Jan. 19. Here’s how local social media influencers are adapting to the possibility.

On Friday, January 10, 2025, the US Supreme Court is set to decide the fate of American TikTok users—whether or not to pass a law banning the popular video-sharing app in the country. Outgoing President Joe Biden signed a foreign aid bill back in April,

A forthcoming paper analyzed how different social media platforms surfaced content that displayed positive and negative sentiments toward the Chinese Communist Party.

Around two million creators rely on TikTok to make a living. Now, with a Supreme Court hearing looming, they’re preparing for a potential ban.

The justices will review a law that would effectively shut down TikTok in the United States this month unless the company divests from Chinese ownership.